How to Plan a Marketing Strategy

Marketing is about targeting the correct segment of customers that should use your product or service and what you understand and know about their desires, wants and expectations.

Advertising is about the best communication using the media that your target customers want to see your message in. This is a tricky area as the media available has so many choices.

Sales are about the face-to-face negotiation that takes place when the marketing, targeting and advertising communication delivers the right qualified leads and potential clients.

Strategies are the “how-to” of what you must do to get a result.