Relationships matter !                     BY:  Denis Orme VirtualCEO
                                                                      www.leader-success.com

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PRESS RELEASE

Contacts:         Prue Cruickshank, 09-815-4321 x8821 pcruickshank@unitec.ac.nz

                        Howard Frederick, 09-815-4321 x7016 021-376-560 hfrederick@unitec.ac.nz

Although New Zealand has the highest women’s entrepreneurship rate in developed world, the entrepreneurial gender gap is still severe despite improvements.

Despite an improvement over 2003, New Zealand women suffer a 30 percent deficit compared to the numbers of male entrepreneurs, according to a cross-national study of 34 countries. The Global Entrepreneurship Monitor (GEM) report on women’s entrepreneurial activity was released today by The Center for Women’s Leadership at Babson College (USA) and Unitec New Zealand’s GEM project. 

Unitec is the New Zealand partner of the GEM consortium and it assisted the Center for Women’s Leadership in the study.

The GEM 2004 Report on Women and Entrepreneurship provides an in-depth global look at women’s entrepreneurship and highlights the important role that women play in developing and developed economies.

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This is your Get Your Message Across, from John Shattock
 the email newsletter which helps you do just that.

In this issue:

* Why Busy can be bad for Business
* This month's computer tip: How to make sure you get email attachments
* An on-line resource for serious business networkers
Reading time: Less than 3 minutes
MORE>>

Marketing Matters:

Creativity and Innovation,
As a leader, manager or entrepreneur, your prosperity depends on your commitment to creativity and innovation. Competitive advantage in all areas is shifting to your ability to generate new useful product ideas. If you do not innovate, you could fall behind your competitors. However, the key challenge is, only one in 3000-5000 ideas goes on to be a product (either goods or services) while others wither away. Can this uncertain science be demystified?

This semi-monthly newsletter by Kore Kalibre, titled Creativity and Innovation, is designed to provoke thought on novel products. How can you generate ideas that have higher probability of success? If you have an existing line of products, how can you add complementary products? This newsletter has answers to key questions, practical ideas and much more.
MORE>>

More:>>

E-phone Contact
business by phone newsletter from the telephone man - Matthew Mewse
 
In this issue:
Thought for the day
Feature: The call-back - how to make it work to your advantage  and get more "Yeses"
PLUS receive a FREE training resource: Telephone Tips the professionals use direct from the telephone man  
Credible communications: how to get your customers to read what you send them
Thought for the day from the telephone man:
 You can do nothing about other people's actions ...  but you can always control your own reaction!
MORE>>

¡@

Motivation by Joe Beattie

How time passes! And, where does it all go?

The last two months have flown and we are now less than six weeks to Christmas. I have been fortunate to see most of the country over the run down to Spring  and, it looks great!! Blossoms are a bit later coming in the Central North Island but, like the lower parts of the South Isalnd, ‘The colder the climate? The better the bloom.?

Things are Blooming ?or is it Booming?! out there.
Download Full Article> (PDF)

Market Position Monthly
IN THIS MONTH'S ISSUE:

• Maximize your rankings by leveraging the five areas of the

• WebPosition Page Critic

• Link Popularity Considerations

• Google Increases its Index

Read the latest search engine news and strategies in this month's MarketPosition at::

Full Details>>

Subject: CHRISTMAS GIFTS ARTICLE - XTRA HOME PAGE

Hi Richard,

I logged onto your recent article regarding Christmas Gifts - or Bribes??

One of the main points that you may of overlooked in your Pro's & Con's of Gifting or Saying "Thank You" to your top customers...is in fact probably the most important, the cheapest and the most effective as a starting point to communicate..

That is - Sending a "Christmas Card" ....Branded of course.

or a simple "Thank You" card, which always goes down well too!

There is always a decision process we all go through, just simply deciding on what card you want, what you want to say, and how you want to say it? But at least it communicates the first message - That is, They have not been forgotten!

You don't need to guess what I do, but I just thought it was worthy of a mention - should you be writing another article!!

If you need any information on the card market to be included, just let me know - you may find it quite interesting?

As for yourself, if you would like a few cards for Geewiz, email me back and I'll show you the best range of NZ made cards.

"Good article by the way!"
All the best.

Richard Collins.

Matthew Mewse ?the Telephone Man 
Business by phone newsletter

 In this issue:

• Thought for the day
• Feature - Improving your cold calling: tips and systems
• Credible communications: using email as an adjunct to your telephone sales calls
• Better Business By Phone workshop from the telephone man

Download Full Article> (PDF)

Market Position Monthly
Top 5 Tips for Successful Search Engine Marketing.
If you are new to the Search category, you're probably familiar with the term "Search Engine Optimization" (SEO) and have seen or heard the term "Search Engine Marketing" (SEM), but are not exactly sure what Search Engine Marketing really means. More than likely, you've heard the two terms used interchangeably and may think that they mean the same thing. Though they are similar, there is a dramatic difference between the two practices. Knowing and understanding the difference between these two terms, and more importantly, knowing how to take advantage of the differences is the key to overall success in marketing via search engines.

There has been a dramatic but subtle change over the past few years with regards to promoting websites via search engines. Rather than being two interchangeable terms, Search Engine Optimization is actually an element of Search Engine Marketing, with the other element being "Paid Search Media." It is those site owners and managers that truly understand this, and utilize it on their site along with all of the elements involved in each, that are achieving success on the search engines at a reasonable cost. 

Let's define the terms before continuing.

• Search Engine Marketing: The act of marketing a web site via search engines, whether this is improving rank in organic listings, purchasing paid listings or a combination thereof, along with other search engine related activities. (Source: SEMPO.org)
• Search Engine Optimization: The act of altering a web site so that is does well in the organic, crawler- based listings of search engines. Also called "SEO." (Source: SEMPO.org)
• Paid Search Media: Advertising programs where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Also called "Paid Placement," "Pay Per Click" and "Cost per Click." (Source: SEMPO.org)

Download full article>

Kinetics Newsletter

•  Want a smarter way to work outside the office?Who's Who - Goutam Gupta
• Laptop and PDA Security
• Jobs at Kinetics
• MS SUS Server Alert 
• Internet Banking
• Microsoft Licensing Takes a New Direction.
• Latest Versions and Service Packs for Common Products
• About Kinetics Group Limited

Download Full Article> (PDF)

Gazette by Jim Daniels. 
"Web Trends Affecting Your Business..."

Are you doing business online? If so, you'd better read today's issue. In it you'll discover a few trends adversely affecting thousands of web businesses.

I recently studied the statistical tracking of a few of my websites and the stats revealed some alarming trends. More than likely, these trends are playing a major role in your web marketing success (or failure) too.
 
 Internet Marketing Website Promotion Newsletter by Jim Daniels

Pocket Rocket News by Neen James
August 2004
Networking Special

Welcome to all our new readers from Women in First National, Singapore and Virgin.  Our readers of this ezine vary from corporate to small business and one thing is common - we all need to network.  Some of you may not like the sound of "networking" but there is no reason to be alarmed -  here are some tips to help you when you first meet people to make it much easier to network - try them out.

http://neenjames.com/news/august04.html

Gazette by Jim Daniels. 
"How to Create your own Product or Service..."

Are you considering creating your own product or service? This issue will help you choose a niche and a format.

Most small business experts agree that the best path to long-term, reliable profits in business, is developing at least one product or service of your own. You'll enjoy bigger profits, as well as complete control over your business.

Plus, thanks to the web, you can easily let others sell for you on a commission-only basis. (Otherwise known as starting an affiliate program!) That's a huge benefit.

But we're getting ahead of ourselves. First you need find out if you have a product or service in you...

Internet Marketing Website Promotion Newsletter by Jim Daniels

Matthew Mewse ?the Telephone Man 
Special Edition
How to get more sales from your mail-outs!
On my travels as a business-by-phone trainer, I notice so much time and energy (and money!) seems to be spent in providing prospects with information. From my observations, not much time, energy or technique is used to qualify the reasons why the prospect requests info in the first place.

“Send me details? seems to send reps and callers rushing off to the brochure pile, composing letters and firing off emails. I watch as they open their sales diaries and write “should buy?next to some unconfirmed, vague time to call back next week.

Ask yourself this ? how many sales do I get compared with how much I send out?

Before we go any further, I agree it’s important to send new prospects literature that backs up your call and details your product or service, but it’s equally important, vital for constant successes, that you qualify their reasons and “close?the info pack before you send out.

Golden Rule: Always make a full presentation before you send out anything! (See back issues of E-Phone Contact for reasons and answers.)

In the attachment along with this special edition of E-Phone Contact, you will find a scripted, proven response to the “send me information?request.

I have developed, used and trained this technique very successfully to many business-by-phone professionals, field sales reps and callers of all kinds. You may wish to try it out yourself or circulate it to your staff. It really works!

May all your sales targets be met.

Matthew Mewse ?the Telephone Man

 Download Full Article> (PDF)

Which part of your marketing is wasted? by John Shattock
By John Shattock, APR, FPRINZ
In this issue:

I know that half of my advertising is wasted, I just don't know which half it is
John Wannamaker, the father of the modern department store, once said.

The famous saying could be just as valid today if it was extended across all forms of marketing and communication. Of course, as John said last century, the tricky bit is knowing which half is wasted. 
Some might say wastage of only 50 per cent was being generous. Whatever the proportion, knowing which parts are working and which are not, is essential. 
Yet many business owners seem to be willing to continue using marketing strategies with absolutely no idea whether they are working.
Download Full Article> 

Boosting word-of-mouth marketing by John Shattock
In this issue:
By John Shattock, APR, FPRINZ

When owners and managers of established service businesses are asked how they generate most of their business, the response is invariably "word of mouth". In many cases, they report as much as 60 per cent of new business is generated in this way.
Yet most have only a vague idea of how word-of-mouth works. Most think it is just a matter of doing good work and providing excellent service.
Certainly those are essentials, but there’s much more to success than that.
Download Full Article> 

New name and new brand for 50 year old organisation.
Sales & Marketing Executives International, which was launched in New Zealand as part of an international organisation around the world in the 1940s, has represented sales professionals, sales managers and marketing managers for over 50 years.
Details> 

Video Promotions News
Isn’t it funny how the projects you don’t get paid for can end up being the most rewarding.
OK, sometimes they’re nightmares that you wish you’d never got involved with as well. But frequently I’ve been involved with friends?30/40th birthday tributes, wedding videos and short film projects where I’m really proud of the result- and the audience response is better than it is for many paying jobs- and you wish you could put them on your showreel.
Such was the case last weekend when Team Classic- of which I was Production Manager, Ist Assistant Director, Voice-Over and Editor, and Video Promotions provided the production and editing facilities- won the 2nd annual 48Hour Film Challenge, established by Auckland Incredible Film Festival organiser Ant Timpson.

Download Full Article>   

Janice Davies The Six Vital Ingredients Of Self-Esteem
Contents:
Read The Purple Tick for Healthy Thinking E-Book

The Six Vital Ingredients Of Self-Esteem
Download Full Article> (PDF)

Get Your Message Across by John Shattock
In this issue:
Bored with your marketing? Don't be tempted to try to "fix things that ain't broke" ?instead, try recycling.

Save on your marketing ?recycle. Maybe this will become a catch-phrase, although somehow I doubt it.

Certainly the past behaviour of many business people indicates they're not into getting more for less from what they already have. It seems many just want to keep on paying more for new stuff.
So why try to "fix things that ain't broke"?

Download Full Article> 

Market Position Monthly
What is "organic" search and how can it help your company?
The first time I heard the term "organic search" I immediately thought of organic food at the grocery store. So, is this organic search healthier for me? Will it reduce my chances of getting cancer? Not only can the search engines bring most of the world's knowledge to my desktop, but now they can prevent deadly diseases too! Imagine my disappointment when I learned organic search was simply the next new buzzword for the concept of pure, or crawler-based search. As some of our readers may find it challenging to keep up with all of the latest lingo, I thought I'd take a moment to at least explain the concept of organic search.
Download Full Article>   

Kinetics Newsletter:

In this issue:

• Microsoft Licensing - OEM v OLPProject 340 at Kinetics.
• Plaxo - Good or Evil
• Case Study - National Foundation for the Deaf
• Kingett Mitchell Trial Groupwise Anti-virus/Anti-spam Software
• Mobile Data Seminar at Kinetics.
• Latest Versions and Service Packs for Common Products
• About Kinetics Group Limited

Download Full Article> (PDF)

The Bashful Art of Self Promotion Part 1
Dennis Orme
If you want to join the Tall Poppy club, I have good news.  New Zealand is still a land of opportunity for those who wish to work hard, gain skills and experience and then promote their differentiation!
Hard work alone will not guarantee your success, and like it or not publicity and in particular self-promotion holds the key to your successful future.
Firstly, you need to ignore the myths:

• The hardest working get paid more 
• Worthwhile performance doesn't have to be sold - it speaks for itself 
• Self-promotion is unprofessional 

Download Full Article> (PDF)

Business-by-phone newsletter
Latest News here:
Telephone Scripts
?The Road Map to Success!
Matthew Mewse, the Telephone Man, is New Zealand's premier business-by-phone specialist. The proven techniques demonstrated in his workshops, programmes and training talks have helped many companies and individuals increase their telephone success.

The Telephone Man also produces E-Phone Contact, a free newsletter which is available to subscribers on a regular basis. It features telephone sales tips, technique development and industry information.

If you would like to subscribe to this newsletter, please email: telephone.man@ihug.co.nz

 Download Full Article> (PDF)

Richard welcomes  Murray Bain, CPIT  as new sponsor for Sales And Marketing Institue in Christchurch.

Teamocracy News
In this Issue:
Hi there...Articles
Work preferences and your team - PART 3
Two easy steps to solve any problem
The 3 principles of customer orientation
Features
Did you know?
Links
Download Full Article> (PDF)

• How to turn any lecture into a hands-on learning experience.
• Add variety into even the 'driest material'.
• How to include state changes to increase learner involvement.
• Turn a lecture-style environment into an optimal environment for learning.
• How to move the focus from the trainer to the learner making any content a learner centred experience.
• An invaluable model that will ensure you involve your learners every step of the way. 
• How to overcome even the most resistant learner. 
• Techniques that involve your learners even when there is no alternative but to offer content.
• Myths about adult learning.
• Techniques for keeping learners both mentally and physically alert.

Download Full Article> 

Pocket Rocket News by Neen James
June 2004
How to find a mentor:
I believe there are many factors that can help you achieve amazing things in your life. One of the most important aspects of my development has been the involvement of mentors. Mentors can help you escalate your career, boost your self-development and improve your relationships. My whole life, from an early age, I sought out mentors in many different areas of life. I often recommend others do the same. You will find many organisations and government areas are now building or running mentoring programs, if you get a chance, get involved. You can find a great mentor that will help you achieve amazing things in your life. Here are a few tips to help you do that.

http://www.neenjames.com/news/june04.html

Leigh Kelly:
How do we communicate?

• How can we help our children deal with peer pressure?
• What are the skills we need to teach them?

I think if we really knew how to protect our children from the rigors of life there would be no purpose for their existence. We are all here on our own journey, whether we like the path it is taking or not. The fact is, we cannot protect them, but we can guide them. The best way to do this is to understand yourself and what makes you tick.

http://www.thinkwell.co.nz/news/june04.htm

Kennette Reed & Associates

1. Updates (1-5)
2. What Is Coaching?
3. How Does Coaching Help The Organization?
4. How Does Coaching Help The Manager?
5. How Do You Begin The Coaching Process?
6. Get Additional Information

Download Full Article> (PDF)

Kinetics Newsletter:

In this issue:

• Keeping Your Systems Up To Date
• Budgeting for your IT Future.
• High Speed Internet Options
• Case Study - Stephenson & Turner
• Who's Who -John Magatogia
• Warranty Information Update
• Latest Versions and Service Packs for Common Products
• About Kinetics Group Limited

Download Full Article> (PDF)

Leigh Kelly:
Why do people feel uncomfortable talking about their bodies?
Issue 6 Volume 3 May 2004

Recently there was a documentary on TVNZ titled “Flesh and the Devil? Unfortunately, I think many people would have missed it, as the time slot was 11pm on a Sunday night. It talked about celibacy and the church, when it was introduced, why, and the results up to the present day.

Now I don’t need to tell anyone about the problems that have arisen within the Catholic Church by a decree that controlling the desires of sex was a way of self control, all in the name of giving thyself to God and doing God's work. The problem with such a decree is that the desires of the flesh are innate.

http://www.thinkwell.co.nz/news/may04.htm 

Glad Mail Issue Number 18 From Joyologist 
Pat Armitstead

In this Issue:

• Business Success Story ?Restructuring, Redundancy and Serious Fun

• Stress, Humour and Health - Why do we feel so overwhelmed?

• Bottom line driven ? -Then catch people doing something right?/li>

Download Full Article> (PDF)

Pocket Rocket News by Neen James
May 2004
The first 60 minutes of every day:
High achievers know to boost their own productivity they need to focus on the first 60 minutes of every day. The first 60 minutes of the day is going to set up the remainder of your time in the office, at store or on location so wise use of this time will pay dividends at the end of the day. This valuable real estate in our day can help determine our success and here are a few tips to help you invest that time to get the most out of your day. You will also find a link to a checklist that can help the way you spend your first 60 minutes every day at www.neenjames.com/resources.html

Full article:
http://www.neenjames.com/news/may04.html 

Janice Davies A+ Attitude Success Tips - Stay Positive in Negative Envn

Contents:
1 Risk Takers & Courage produces Winners
2 Choose to Stay Positive in a Negative Environment
3 Freedom in the Workplace
4 UNET+ Neural Networking Groups
5 Ideas still needed for NZ's FIRST National Self-Esteem Day
6 Successful Single Parenting Book
7 Freebies

Download Full Article> (PDF)

Business-by-phone newsletter
Matthew Mewse, the Telephone Man, is New Zealand's premier business-by-phone specialist. The proven techniques demonstrated in his workshops, programmes and training talks have helped many companies and individuals increase their telephone success.

The Telephone Man also produces E-Phone Contact, a free newsletter which is available to subscribers on a regular basis. It features telephone sales tips, technique development and industry information.

If you would like to subscribe to this newsletter, please email: telephone.man@ihug.co.nz

 Download Full Article> (PDF)

MarketPosition (tm) Monthly
FirstPlace Software (tm) - May 2004 Issue
Now serving over 550,000 subscribers!
"Because submitting is NOT enough."
http://www.marketposition.com/mp-0504.htm

• In this Issue
• How to Leverage Expired Domains to Increase Your Rankings and Traffic
• Google Announces “Auction Style?IPO
• CNN Search no longer powered by Google

Teamocracy News
WORK PREFERENCES AND YOUR TEAM - PART 1
One of the key aspects of working together with other people in a team is understanding why they do the things they do and learning to accommodate their preferences so that you can work together better. It is easier to understand people and their work preferences if we use a measure of preference. In the Team Management Profile (TMP) Margerison and McCann identify four work preference measures. They are:

1. How you relate to others at work
2. How you gather and use information
3. How you make decisions
4. How you organise yourself and others

Download Full Article> (PDF)

SpeakerFrippNews March , 2004

In this issue:
- Sound Intelligent, Powerful, Polished, Articulate, and Confident
- Fripp Public Dates and Locations
- New on CD: Fripp Hollywood CDs
=======================================
Do you want to sound intelligent, powerful, polished, articulate and confident? Of course you do! Voice coach
Carol Fleming, Ph.D. gave me some great insights based on her years of study and working with thousands of clients.
Download Full Article> (PDF)

Get Your Message Across by John Shattock
Is the web working for you? Thousands of New Zealand businesses are wasting money on websites which are not achieving an adequate return on investment. Are you one of them? Don’t have a website? OK, you have saved some money then, haven’t you? But are you missing out on the benefits of what I believe is the most responsive, most efficient, and most cost-effective relationship-building, communicating, and marketing tool available?
Download Full Article> (PDF)

Navigating The Marketing Minefield
Preconceived Ideas = Expectations Met (or Not?)
Think about the last time you had an expectation of something, based on what you had previously heard or seen, but not experienced yourself. Did the reality of your own experience meet, exceed or not even come close to your preconceived ideas about it beforehand?
Often we rely on others to tell us what to expect and that tends to bias our own thinking. For example, today I had to enter the USA, via Los Angeles airport, and I have to say it was a delightful experience as far as typical customs, immigration and baggage collection goes. In fact, it was so smooth and uneventful I think I’ll do it again someday. But as I wait for my connecting flight, I recall thinking before I got here that it was likely to be a very different experience, and fully expected to be hours clearing all the usual check points.
Download Full Article> (PDF)

Pocket Rocket News by Neen James
April 2004
We all seem to start the year with the best intentions, set new goals and new resolutions for the year and then we get caught up in the busyness of our everyday routine. For some of you it might be time to re-look at some of the goals you set yourself for this year and for others it might be time to set new goals.
Download Full Article> (PDF)

THINKWELLe-zine
WHAT DO OUR KIDS WANT TO KNOW?
What am I talking about?  What is happening to their changing body?  Isn't
this what you want to know, too?
As part of my work in schools, I help children understand their changing
bodies during puberty.  I work with a colleague who focuses on girls and I
generally do the boys, but at times do both.  It is part of the school
curriculum and doesn't just talk about the physical changes the body goes
through, but also the emotional changes that affect them at this time and
which are going to affect them for a good deal of their lives.
Download Full Article> (PDF)

Video Promotions News
I caught an interview on National Radio the other day which interested me from two angles. Firstly because it was about research into whether chewing gum while studying helped with learning, and secondly because, although it had got less media attention, the main reason for the study was to see whether CD-ROMS could be as effective as traditional lectures (in this case in teaching dental anatomy). 
Download Full Article> (PDF)

Pocket Rocket News by Neen James
February 2004
10 Tips on How to Set Agendas at Meetings...
Often when I am working with sales teams on a new client pitch or product launch they ask if there is a secret to a successful pitch or meeting. I believe there is. Set an agenda. Too often we run in the presentation with our ‘spiel?and we don’t take time and stop and find out what others in the meeting what to know or hear. Listed below are some tips you can apply to ensure your sales pitch, or any meetings you have, are more effective.
And More>
Download Full Article> (PDF)

MarketPosition (tm) Monthly
FirstPlace Software (tm) - February 2004 Issue
Now serving over 550,000 subscribers!
"Because submitting is NOT enough."
http://www.marketposition.com/mp-0204.htm

IN THIS MONTH'S ISSUE:

-  The Seven Steps of Search Engine Optimization.
   Discover how your business can tap into this
   growing market opportunity.

-  Why Should You Validate Your HTML?  The answer may
   surprise you.

-  Why does the WebPosition Page Critic recommend I
   make changes to a Web page already ranking well?

Read all of the latest search engine news and
Strategies in this month's MarketPosition at:

http://www.marketposition.com/mp-0204.htm 

Getting a Grip On Time by Robyn Pearce of TimeLogic
Contents:
1. Startling results from our survey on open plan usage
2. Coming events in March and April - Robyn's workshops open to the public, in Whakatane, Gisborne, Tauranga and Auckland.
3. A special offer to my Auckland readers - if you're interested in good health
4. A reader's tip - Daily energy peaks and troughs
Download Full Article> (PDF)

THINKWELLe-zineT  
INSPIRING PEOPLE TO UNDERSTAND THEMSELVES
The newsletter for thinking people!
Over the last few weeks, I have been working on a contract that has
heightened my awareness of effective communication.  What I have found is
that Message Whispers are alive and well in the work environment.
What do I mean by Message Whispers?
Well, when I was a young girl, one of the most popular games we used to play
at parties was Message Whispers.......
Download Full Article> (PDF)

Attitude Tips from Janice - the lady with 'nice' in her name
Contents:
1    Being Proactive Creates Winners
2    HELP - I haven't set goals - 3 Easy Steps
3    Personality Related Success 
4    3 Steps to Keeping Positive
5   Online Success Training - Help Needed  
Download Full Article> (PDF)

Motivation by Joe Beattie
Here are some thoughts that have encouraged, enthused, excited and totally confused me over the Christmas holiday time. 
As we enter a new year we all realise that we have to do it better. If we don't we: 
May not get the opportunity again; We may lose all the impetus we have created; We may lose all the credibility we have built; (worst of all) We may disappoint the client. The client is the reason for our business and we must never lose that focus. 
The concerning thing is, many of us have to 'leave it to others' and, it is their performance that builds our business. How many people do you meet in a week that would cause you concern if they were building your company's performance? 
So often we leave it to the 'Mobile' or the 'Electronic' and in doing so we leave the client a little 'shortchanged' Have a look at what follows and see how it applies to you and your business. 
Download Full Article> (PDF)

Update...
Kick-start your marketing communication (part two)
By John Shattock, APR, FPRINZ
I said last month that now is the time to kick-start the year with a different approach to marketing, focusing on customers and their problems instead of on you and your products or services. A customer focus means there's no hype or hardsell to make you feel uncomfortable. It's also more effective and profitable. This approach can be used in almost any business, although it is most effective for services businesses and industry sectors with a long sales cycle. 
Download Full Article> (PDF)

Kick-start your marketing communication (part one)
By John Shattock, APR, FPRINZ
Now is the time to kick-start your marketing communication. You're back from holiday, rested and enthusiastic for the year ahead, and so are the people your business sells to. So what's the best way to achieve lots of sales? Your enthusiasm may lead you to put your offering directly to as many potential customers as possible. 
Download Full Article> (PDF)

Speaker Fripp News
In this issue:
- Power Pitching & Personal Connection
- Now on CD: The Story Behind Awesome Storytelling
- Fripp in Person: April 3rd, May 8th
Dozens of factors figure into your prospects' final decision, whenever and whatever you're pitching for your company.  You create a competitive edge when you establish a personal connection.  You must connect emotionally and intellectually, so they like you and trust you . . . more than your competitors.  They're just like you; if you don't trust the messenger, you don't trust the message.
How do you get the Personal Connection edge?  Do the following:
Download Full Article> (PDF)

Video Promotions News
Although the majority of projects we manage for clients are videos, we’re often asked to either include these in PowerPoint presentations or create the presentations themselves. In a Wired magazine editorial in September titled "PowerPoint Is Evil," Edward R. Tufte, a Yale University professor and author of graphic design book "Envisioning Information", compared PowerPoint presentations to a school play: "very loud, very slow, and very simple." He believes PowerPoint's emphasis on format over content commercializes and trivializes subjects. 
Download Full Article> (PDF)

Kinetics Group News
Over the years, I've come to appreciate annual planning. We do ours in January every year, with each component of our business setting objectives, then bringing it all together and making sure things fit. During the year, circumstances bring about some changed objectives, and rearranged priorities.
Kinetics achieved a great deal last year, but some tasks proved bigger than others, and some had pre-requisites that only became apparent as we moved forward. This means that a number of objectives carry over into 2004. The main thing is to have a direction, and to undertake positive projects in order of benefit to the business.
Download Full Article> (PDF)

Pocket Rocket News by Neen James
January 2004
Did you make New Year's Resolutions for 2004? Did you decide to join a gym or leave the office in daylight hours or stop eating chocolate or spend more time with your family? Whatever your resolutions for the new year might be, one way to help you achieve your goals is to delegate. Learning to delegate will give you more time, more headspace and more results. Start your new year with a resolution to delegate more of your daily workload and activities. 
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THINKWELLe-zineT  
INSPIRING PEOPLE TO UNDERSTAND THEMSELVES
The newsletter for thinking people!
A New Year - New Beginnings
The wonderful thing about the beginning of year is the break that many of us
take at the end of the previous year.  It is like the final act of the play:
leaving us reflecting on ourselves and our life.  We have all been blessed
with this time out, a time to choose what we want to take into the New Year,
and what we want to discard. 
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GLAD MAIL - HUMOUR IN BUSINESS AND LIFE MAGAZINE
Issue 16 January 2004
Author Pat Armitstead, Laughingly referred to as “The Joyologist?br> WARNING:- The Surgeon General advises that the humour in your workplace is about to become endemic.  As a contagion it has the capacity to spread vociferously, infecting all levels of your business operation.
Users are guaranteed it will boost your bottom line if taken regularly in the prescribed doses. 
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LOOKING BACK.......What a year for New Zealand investment!
A year when a residential property boom carried on far longer than we expected, and we have to admit we got it wrong last year, as we thought there would have been a crash long before now.
Since the last property crash of 1998 REINZ figures show that the average NZ house price has boomed from $165,000 to $210,000, and according to the BNZ Weekly Review, house rental yields are now down to well under 5.5% of house value on average in Auckland, which means there could well be lots of landlords wanting to capitalise on recent gains by selling, especially as there seems to be a shortage of tenants.
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Being a manager does not make you a leader
Often the terms manager and leader are used interchangeably, when in practice this is not the reality.  Whereas leadership is one of the qualities managers must have, many managers do not possess the skills and qualities of a leader.
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Motivation by Joe Beattie
The next time you have a coffee break at a Muffin Break outlet have a closer look at the customer loyalty card. There are those who cannot look, and because of this, and their association with Preschool Kids Who Are Blind, Muffin Break has its company name, in Braille, boldly on the card. 
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Kinetics Group News
Christmas I.T. ChecklistNew Year Planning
Farewell from Deb!
Case Study - Kristin School
What's New? Microsoft CRM
Who's Who: Vernon Fraser
Technical Tips: Problems with Outlook 2003 and Exchange 5.5
Latest Versions and Service Packs for Common Products
About Kinetics Group Limited
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The Power of Fun  by Joe Beattie
A three day conference in Christchurch recently opened my eyes to the fact that we don't laugh enough. There was a ton of work done what with the conference business; direction setting; planning; reviewing etc. There were break-out meetings and time for discussion. 
On the first day the conference I was fortunate enough to find myself in the company of someone who was REAL FUN......
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Help Needed - Any Reader Able To?
Dear Richard:
Thank you for your newsletter and input.
You provide wonderful information and calendar of events.
Can you please include my event in your listings?
 International Womin's Symposium - February 14, 2004
 at Auckland Town Hall

With your 15,000 readers, is there some one who might be
able to give me a hand with these two huge events -
marketing, logistics, sponsorship?
Please visit www.worldofwomin.com
for more details.

I look forward to hearing from you.
Best regards,
Szuson

Motivation...
Michael is the kind of guy you love to hate.
He is always in a good mood and always has something positive to say.
When someone asks him how he was doing, he would reply, "If I were   any better, I would be twins".   He was a natural motivator. If an   employee was   having a bad day,  Michael was there telling the employee how to look
on   the positive side of the situation.  read on>
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Get Your Message Across by John Shattock
So what could it be that business has in common with the All Blacks and the
booming housing market?
I don't mean you have failed to reach an important goal or your products or
services are becoming increasingly unaffordable.
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THINKWELLe-zine
What is happening to men?
I recently heard Linda Clarke on Radio NZ talking about boys, and she was speaking with an English mother, Jenni Murray, who has written a book “That’s my boy?  In essence, what she says is that women started standing up for themselves 40 years ago and have since done a marvelous job of promoting “woman can do anything?  In the process, they have ended up with “woman can do everything? i.e. two full time jobs.  Men have adjusted to this, and know that women now can do anything and everything.  But what has happened to men?  Can men not do everything too?
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Getting a Grip On Time by Robyn Pearce of TimeLogic
1. How to store your 'Current Action' paperwork off the desk -
and  find it in half the time!
2. News and coming events
3. New recommended titles
4. A reader's tip - Are you a bee or a mosquito?
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Getting a Grip On The Paper War by Robyn Pearce of TimeLogic
Contents:
1. Eagerly-awaited book launch of 'Getting a Grip on the Paper War - Managing information in the modern office'
2. There are only three valid reasons for chaos
3. Coming events - New Zealand and Australia, including a licensing opportunity in Australia if you wish to be accredited in our programs.
4. Do you REALLY need more storage?  Check out Ricardo Semler's story
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Pocket Rocket News by Neen James
Tips on how to achieve productive teleconferences
To ensure maximum results from a teleconference there are several tips you can apply so the call is effective, efficient and achieves the objective of the call.
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Kinetics Group News

• Microsoft Office 2003 - 5 Good Reasons To Upgrade
• Not Long 'Til Christmas!
• High Speed Internet Options
• Staying in touch when travelling overseas
• Doubling Licenses in Novell SBS 6.5
• Who's Who -David Young
• Technical Tips
• Latest Versions and Service Packs for Common Products
• About Kinetics Group Limited

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There's no Right or Wrong
by Joe Beattie Performance Coach
Working with an ex colleague at a conference recently I was reminded of something that had slipped to the back of my mind. (Not difficult some may say) When confronted, as we so often are, with something that causes us to pull up short and wonder, "what's going on here?" how do we react? Due to the way we work, think and perform we tend to think in terms of 'right or wrong' Because most of us were brought up on a diet of 'right and wrong' by parents, school teachers and the like we tend to work along and through this thought pattern. 
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Get Your Message Across by John Shattock
New Zealand readers will be familiar with ³The Holmes Affair? A television
current affairs programme lost its big-name sponsor after the host made
racist comments on breakfast radio.
It didn't matter that Paul Holmes was trying to be funny when he referred to
UN Secretary General Kofi Annan as ³a cheeky darkie?
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Attitude Tips from Janice - the lady with 'nice' in her name
Contents:

1    6 Reasons to have Goals
2    4 Attitude Quotes for the month
3    News and Upcoming events
4     Passionate Goals Article
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Market Position Monthly
Study: 40% Change Brands After Researching Online
A recent study by The Dieringer Research Group reported that 40 percent of Internet users in the US changed their opinions of brands due to information they gathered online. That means it's more important than ever to expand the presence of your business on the Web if you wish to influence discerning buyers. It's also just as important to build an effective Web site that educates and sells consumers on the products and services you offer.
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Unleashing the Road Warrior by Luigi Cappel "In my quest to find ways to work smarter rather than harder and really get value from my PDA's, I have struggled to find books that focus on why, rather than how.  There are plenty of manuals to show you which buttons to press in what sequence, but people want to know what their PDA is going to do for them more than how it works." says Luigi Cappel, author of this essential eBook for users of Palm and Pocket PC devices. Download details> (pdf)

SMEI Board for 2004 elected.
Richard Gee is elected president of Sales and Marketing Executives International - Auckland.
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Navigating The Marketing Minefield...
External and Internal Communications in Marketing
There are a number of things that need to be considered in a good marketing plan, such as advertising with media, yellow pages, sponsorship, branding and signage.  But one thing that I have found lately that seems to be landing often in the too-hard-basket is having a communication plan that includes both internal and external messaging.....
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